“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night”  – David Ogilvy I’ve been thinking a lot about learning lately, and how best to make what we choose to teach in schools poignant: meaningful, relevant, and memorable. Reflecting on the quote above, I think educators can learn a lot from the marketing sector. from Disney’s 1959 “Sleeping Beauty” – the e

Are you afraid of the word “creativity”? Or perhaps you simply have a disdain for what you believe to be a fruitless abstraction. Maybe you think creativity is a fluffy concept, distinct from the “real getting down to business” business. There’s a chance you might feel alienated from the notion of “being creative” – that it is the sole realm of artsy, whimsical types who are inclined to sport neckerchiefs and strange amulets. And of course, you might be just tired of the term

Have you ever thought yourself to be a fraud in some respect? Have you questioned your so-called “expertise” in your field or even wondered, as so poetically expressed by eighties new waver-in-existentialist-disguise David Byrne, How did I get here? Whilst I am relatively confident in my own skills, experience, and talent, I’m certainly not immune to self-doubt. It occurred to me this morning that, while I love learning for learning’s sake, and continually seek out opportunit