#rawthought: What’s the Big Idea? A Thematic, Inter-disciplinary Approach
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night” – David Ogilvy I’ve been thinking a lot about learning lately, and how best to make what we choose to teach in schools poignant: meaningful, relevant, and memorable. Reflecting on the quote above, I think educators can learn a lot from the marketing sector. from Disney’s 1959 “Sleeping Beauty” – the e